About Us

DISCLAIMER:  Our fit will NOT give you a 40 inch vert.  Sorry.  Only hard work and Mother Nature can get you that.  Heck, the average NBA vertical leap is “only” 39 inches!  We are not a fitness company.  Truthfully, we don’t really even care how high you can jump.  To us, the elusive 40 inch vert is not merely an athletic achievement - it’s an ideal, a mindset.  It represents aspiration.  If your vibe is on the court or the field, at work, in class, or just hanging out with friends and family - we feel you.  This brand is about hard work ON and OFF the court, wherever you grind.  If you can dunk, sure, we admire you - that’s an achievement.  If you can’t, keep trying.  But remember, the work is the reward.