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Forty Inch Vertical isn’t a promise — it’s an idea.

We don’t sell shortcuts. The 40-inch vert represents aspiration, discipline, and the grind behind progress — on and off the court.

The real reward is the work.

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DISCLAIMER:

Our fit will NOT give you a 40 inch vert. Sorry. Only hard work and Mother Nature can get you that. Heck, the average NBA vertical leap is “only” 39 inches! We are not a fitness company. To us, the elusive 40 inch vert is not merely an athletic achievement - it’s an ideal, a mindset. It represents aspiration. This brand is about hard work ON and OFF the court. If you can dunk, we do admire you - that’s an achievement. If you can’t, keep trying.

But remember, the Work is the Reward.